The Marketing and Commercial Commission is responsible for developing and implementing the Federation’s marketing strategy, brand positioning, and commercial growth at national and international levels.
1. Marketing Strategy & Brand Development
- develops and implements the Federation’s marketing strategy
- defines and manages brand identity, values, and positioning
- promotes the sport and the Federation across relevant markets
2. Promotion & Campaigns
- plans and coordinates promotional campaigns for competitions, official events and Federation initiatives
- supports the visibility and marketability of the sport
3. Sponsorships & Commercial Partnerships
- supports the development of sponsorship programs and commercial and strategic partnerships
- cooperates with Federation leadership on commercial matters
4. Market Analysis & Growth
- analyzes market trends and audience development
- proposes initiatives for sustainable growth and increased visibility
- supports long-term marketing and commercial objectives
5. Inter-Commission Cooperation
- cooperates with the Media & Communications Committee
- ensures alignment between marketing strategy and public communication